Stories sell. Great I get it. But it is way overdone! Every business book or instructional book written almost always has the same format. The chapter starts with a random anecdotal story. Followed by a sort of connected rule that the author thinks is important. Followed by another maybe related story. And finishing up with a supposedly suspenseful last paragraph saying that the next chapter will be talk about the next part.
I just read The Click Moment by Franz Johansson. I'll sum it up here: randomness happens, be prepared for a lucky randomness. To be more successful try educated gambling more.
The rest of the book was random stories...hmmm. now that I think about that maybe that was the point, random stories thrown together in a book in no real organization to show that the book is a lot like business success...random.
No, I'm pretty sure the author tried to organize somehow, but just stop after awhile with the meaningless stories! I understand it's easier to talk about a story than it is to use something like facts, but you still need facts first. Either way, the book will be successful for the author. He'll be able to use it for his consulting business and help create business leads.
This idea of stories is also part of the TED talks idea that people remember stories better than facts.
Sometimes when people start to tell a story instead of just answering a question I can feel my eyes start to roll into the back of my head.
But maybe it is okay to have stories, as long as they are good stories?
I just read The Click Moment by Franz Johansson. I'll sum it up here: randomness happens, be prepared for a lucky randomness. To be more successful try educated gambling more.
The rest of the book was random stories...hmmm. now that I think about that maybe that was the point, random stories thrown together in a book in no real organization to show that the book is a lot like business success...random.
No, I'm pretty sure the author tried to organize somehow, but just stop after awhile with the meaningless stories! I understand it's easier to talk about a story than it is to use something like facts, but you still need facts first. Either way, the book will be successful for the author. He'll be able to use it for his consulting business and help create business leads.
This idea of stories is also part of the TED talks idea that people remember stories better than facts.
Sometimes when people start to tell a story instead of just answering a question I can feel my eyes start to roll into the back of my head.
But maybe it is okay to have stories, as long as they are good stories?
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