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Experimentation is the way to go

Learn, observe, test, observe, theorize, test, observe, experiment. If something is untestable how will it effect us? Does it matter? What is effecting us that we don't even know about yet? Will we ever be able to know about them?

We want to know. We want answers so badly that we make up answers. That's okay. But if we keep those answers despite learning of alternatives, are we not becoming satisfied with ignorance? Answers need to be tested to see if they are the correct answers. If we choose to believe something even when it's proven wrong, is that perseverance? Or stupidity?

Businesses everyday keep on doing certain things because of momentum and because they think it is useful even though there is absolutely no evidence that it works. Some of it you do because you want to, some of it becomes it seems like it makes sense to do it.

You can't test everything. But should you try? Should you try to test whether the blue button works better than the yellow? Should you test whether the blue button works better with the subscribe text or the learn more text? You could keep going.

 Sometimes you have to take things on faith. Other times you need to test and experiment. How do you know when? I guess my theory is if it's something that could effect me and I'm interested in, I'd like to experiment.

What do you think?
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