Eddie Farr

Check your social media, emails, voice mail (does anyone use voice mail anymore?), read a blog, check the weather, is that a text message? You could go all day and never do any real work. But you'd be really busy. That's at the individual ways you can distract yourself. What about a company? What about a country? The world has so many distractions. Add in there the companies and people who are adding distractions on purpose. Sometimes they do it to make money...like Facebook... I think they might be the worst add trying to manipulate people. But others do it too. And it's not just internet companies. Exxon-Mobile has done an amazing job of distracting us from the evils of petroleum. If we as a world organization just invested the profits from one Exxon Mobile year into solar power...oh how fantastic would that be! And what a next step! How many years would it take to reduce pollution? How many years until countries become energy independent? Politics is probably the...

Learn, observe, test, observe, theorize, test, observe, experiment. If something is untestable how will it effect us? Does it matter? What is effecting us that we don't even know about yet? Will we ever be able to know about them? We want to know. We want answers so badly that we make up answers. That's okay. But if we keep those answers despite learning of alternatives, are we not becoming satisfied with ignorance? Answers need to be tested to see if they are the correct answers. If we choose to believe something even when it's proven wrong, is that perseverance? Or stupidity? Businesses everyday keep on doing certain things because of momentum and because they think it is useful even though there is absolutely no evidence that it works. Some of it you do because you want to, some of it becomes it seems like it makes sense to do it. You can't test everything. But should you try? Should you try to test whether the blue button works better than the yellow? Should y...

Stories sell. Great I get it. But it is way overdone! Every business book or instructional book written almost always has the same format. The chapter starts with a random anecdotal story. Followed by a sort of connected rule that the author thinks is important. Followed by another maybe related story. And finishing up with a supposedly suspenseful last paragraph saying that the next chapter will be talk about the  next part. I just read The Click Moment by Franz Johansson. I'll sum it up here: randomness happens, be prepared for a lucky randomness. To be more successful try educated gambling more. The rest of the book was random stories...hmmm. now that I think about that maybe that was the point, random stories thrown together in a book in no real organization to show that the book is a lot like business success...random. No, I'm pretty sure the author tried to organize somehow, but just stop after awhile with the meaningless stories! I understand it's easier to tal...